One Infuriating Excuse for a Paragraph — but that’s marketing for you

Welcome to the coalition. As bouldering culture spreads and takes root globally, creativity is exploding. As more people breathe in bouldering’s eclectic blend of tribalism and sweet, pure intensity, the focus of our collective energies results in a truly new ascending philosophy: new places to go, new ways to train physically and mentally, and new ways of attempting to crack the age old bottom-to-top code. Our language is universal and it’s not about words, it’s about movements going into motion. After all, you gotta free your mind if you want to do the problem. It really is as simple as that.

— Black Diamond Equipment, Ltd.

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